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Dealerwerks Automotive SEO Solutions - Local Search Optimization for Dealerships

Automotive Dealership SEO

Search Engine Optimization to drive foot traffic into your Dealership

DealerWerk's SEO Services are a must for your dealership!

  • You need to budget for SEO.
  • SEO does sound like spam, but it's not. It's like servicing a transmission. You can do it yourself, but it's not recommended.
  • SEO is not a one time thing, it's a process that takes time and effort.
  • SEO is expensive. Depends actually on how you look at it. Yes, we can see that too but you what they say about that mechanic friend down the street!
  Essential Advanced Pro
Basics
Claim and optimize your business listings on major search engines and directories. ✔️✔️✔️
Standardize key business data ( NAP data: name, address, phone number ) across listings. ✔️✔️✔️
Monitor listings for accuracy and consistency ✔️✔️✔️
Proactively update listings with any changes ✔️✔️✔️
Local SEO Management
Local keyword targeting. ✔️✔️✔️
On-page SEO adjustments and optimization. * ✔️✔️✔️
Schema markup adjustments and optimization. * ✔️✔️✔️
Map pack ranking adjustments and improvements. ✔️✔️✔️
Location-based content creation. ✔️✔️
Local backlink building. ✔️
Managed Reviews
We monitor the reviews that your dealership actively participates in. ✔️✔️✔️
We also offer professional replies to reviews, to help build trust with potential customers ✔️
We can add additional platforms depending on your needs. Ala Carte
Monthly Reporting
Generated Reports covering key metrics ✔️✔️✔️
Ranking reports for local keywords or map pack positions ✔️✔️✔️
Review volume trend ✔️✔️✔️
Google Search Console reporting ✔️✔️
Google Analytics reporting ✔️✔️
Competitor comparison reports ✔️
Dedicated Support
Support via email ✔️✔️✔️
Support via phone ✔️✔️
In-depth quarterly reviews via Zoom ✔️
Google Business Profile Management
Google Business Profile (GBP) post management including updates that relate to your Dealership ✔️✔️
Image uploads, content updates, and profile optimizations ✔️✔️
Website Optimizations
Optimization of on-page text and images to improve local search visibility ✔️✔️
SEO metadata updates to improve click-through-rate ✔️✔️
Structured schema markup to help Google understand your content better ✔️✔️
Google Search Console setup & monitoring for alerts and performance tracking ✔️✔️
Content Marketing
Unique local SEO content created for your website* Ala Carte
Creation of new pages or posts per month Ala Carte
Social Media Content Creation Ala Carte
  • Pricing is monthly.
  • Each package rate is based on time allotted to each service.
  • Features marked with ✔️ are included in the plan.
  • Features marked with * are depended on the access level to various services that you are using.
  • Contact us for customized features.

Ready to tune your SEO?

Contact Us Schedule Demo

Frequently Asked Questions (FAQs)

HOW DO I GET STARTED WITH LOCAL SEO FOR MY AUTOMOTIVE DEALERSHIP?

  • Claim and Optimize Your Google My Business (GMB) Profile: Claim your profile, ensure your NAP ( name, address, phone number ) information is accurate and up-to-date, use relevant keywords, and ask your customers for reviews.
  • Local SEO & Keywords: Research and Identify all the relevant local keywords that naturally lead customer to your website and use them in your content and meta tags.
  • Get Listed in Local Directories, Marketplaces and have Related Businesses backlink: Make sure your business NAP ( name, address, phone number ) information is consistent across directories and marketplaces, advertise in 3rd party marketplaces like BestNextCar or PayHereCars and focus on industry-specific content sites.
  • Ask for Online Reviews: Provide excellent service, make it easy for customers to leave reviews, and respond to all reviews professionally.
  • Create High-Quality, Local Content: Regularly update your website with informative content relevant to your automotive dealership.
Additional Tips: Ensure your website is mobile-friendly, engage on social media, and build high-quality local backlinks. SEO is ongoing—consistent effort! It's when you stop changing the oil, your engine breaks down.

WHY IS IT IMPORTANT TO CLAIM, MONITOR, AND MANAGE LOCAL DIRECTORY LISTINGS IN REGARD TO SEO?

  • Increased Visibility and Discoverability: Claiming listings ensures your business appears across search platforms and keeps info accurate for search engines and users. It's like how the Post Office needs to know your business address.
  • Improved Local SEO Ranking: Consistent citations are trust signals for search engines and strengthen your local SEO ranking.
  • Customer Engagement & Reviews: Directory listings provide another way for customers to find your automotive dealership.
Claiming, monitoring, and managing listings increases discoverability, strengthens local SEO, and helps attract more customers.

HOW DO GOOGLE REVIEWS IMPACT MY SEARCH PRESENCE?

  • Credibility and Trust: Reviews indicate you’re an active business. Responding to reviews also builds trust and credibility.
  • Local SEO Ranking: A Google My Business profile with many reviews increases your ranking factor. Engagement and responses lead to positive SEO signals.

WHAT IS SEO?

SEO (Search Engine Optimization) is the process of making improvements to your website’s content, meta information, and other aspects to gain organic, unpaid ranking and traffic from search engines like Google, Bing, DuckDuckGo, and such.

WHAT ARE KEYWORDS?

Keywords are words or phrases that users enter into search engines. Your main keywords should reflect your business name, products/services, and location. You should also use these keywords throughout your website content, meta titles, and descriptions.

WHAT IS CRAWLING, SPIDERS, BOTS?

Crawling, spiders, and bots is when search engines scan your automotive website to index the pages on it. Submitting your sitemap to Google Search Console helps ensure your pages are crawled. Only Google can tell you directly, but using Google's Paid or Free services does help.

WHAT IS INDEXING?

Indexing is when search engines store and organize information and pages they discovered during crawling your automotive website. Indexed pages are what appear in search results.

WHAT IS META DATA OR META INFORMATION?

Meta data is what you read when you see the search results. Meta Titles and Meta Descriptions are also normally displayed in the search results.

WHAT IS SCHEMA DATA, SCHEMA MARKUP OR STRUCTURED DATA?

Schema markup (structured data) is code placed on a webpage that helps search engines organize your content and data better. These structured formats follow rigid guidelines providing consistency.

WHAT IS A SERP?

A SERP is a Search Engine Results Page where you end up clicking on links.

ARE LANDING PAGES A GOOD IDEA?

Yes. If you are doing any type of ad or email campaign you should have the customer land on this page.

WHY SHOULD I SPEND MONEY ON PAID SEARCH WHEN I HAVE GREAT SEO RANKINGS?

Paid search ads appear above organic listings and most likely are at least subconsciously read by potential customers. They do create results, regardless of algorithm changes.

Reach out to us and let us show how we can help you!

Contact Us Schedule Demo